Beach Babe: The Hottest Swimwear Trends for Summer 2025

"it’s time to refresh your swimwear collection with the hottest trends!"
Hey gorgeous!
Can you believe it? Summer 2025 is just around the corner, and you know what that means—time to upgrade your swimwear game! Whether you’re planning a tropical getaway, a poolside retreat, or just soaking up the sun at your local beach, I’ve got the inside scoop on the hottest swimwear trends that will make you the ultimate beach babe.
So, grab your iced latte (or matcha, if that’s your vibe), and let’s dive into the trends that’ll have you turning heads all summer long. Oh, and don’t worry—I’ve got some affiliate-linked goodies sprinkled throughout to make shopping a breeze. Let’s go!
1. Retro Revival: High-Waisted Bikinis
Yep, the ‘80s are back, and they’re bringing high-waisted bikinis with them! This trend is perfect for anyone who wants a little extra coverage without sacrificing style. Pair a high-waisted bottom with a cute halter top, and you’ve got a look that’s equal parts chic and flirty.
Pro Tip: Add a wide-brimmed hat and oversized sunglasses for that vintage Hollywood glam.
2. Cut-Outs and Keyhole Details
If you’re all about making a statement, cut-out swimsuits are your new best friend. Think strategic cut-outs around the waist, back, or sides that add a touch of sass to your look. Keyhole details are also huge this season, offering a peek-a-boo effect that’s both playful and sophisticated.
Pro Tip: These styles are perfect for showing off your tan (or your self-tanner skills).
3. Bold Prints and Neon Brights
Say goodbye to boring solids and hello to eye-catching prints and neon hues! From tropical florals to geometric patterns, bold prints are dominating the swimwear scene. And if you really want to stand out, neon swimsuits in electric pink, lime green, and vibrant orange are the way to go.
Pro Tip: Balance a bold swimsuit with neutral accessories like a beige cover-up or straw tote.
4. Sustainable Swimwear
Eco-friendly fashion is here to stay, and swimwear is no exception. Brands are stepping up with sustainable materials like recycled nylon and polyester, so you can look good while doing good. Plus, these pieces are just as stylish as their non-sustainable counterparts.
Pro Tip: Look for certifications like OEKO-TEX or GOTS to ensure your swimwear is truly eco-conscious.
5. Sheer Cover-Ups and Sarongs
Your swimwear isn’t complete without the perfect cover-up. This summer, sheer fabrics are taking center stage. Think flowy kaftans, crochet dresses, and sarongs that give you just the right amount of coverage while still showing off your swimsuit.
Pro Tip: A sheer cover-up is perfect for transitioning from the beach to a beachside café.
6. Sporty Chic: Rash Guards and Board Shorts
For my active babes, sporty swimwear is having a major moment. Rash guards and board shorts are not only practical for surfing or paddleboarding, but they also look super cool. Pair them with a sporty bikini top for a look that’s both functional and fashionable.
Pro Tip: Go for bold colors or graphic prints to keep this trend fun and fresh.
7. One-Shoulder Wonders
One-shoulder swimsuits are the epitome of elegance. This asymmetrical style is perfect for adding a touch of sophistication to your beach look. Whether it’s a one-shoulder one-piece or a bikini top, this trend is a must-have for summer 2025.
Pro Tip: Accessorize with a statement earring on the bare shoulder for extra glam.
There you have it, babe—the hottest swimwear trends for summer 2025! Whether you’re into retro vibes, bold prints, or sustainable styles, there’s something for everyone this season. Don’t forget to tag me (@elegantvow) in your beach pics so I can see how you’re rocking these trends!
And hey, if you’re ready to refresh your swimwear collection, I’ve linked some of my favorite pieces throughout this post. Just click, shop, and get ready to slay this summer!
Until next time, stay fabulous!